Eternal Sunshine of the Spotless Mind

I frequently screen Michel Gondry's Eternal Sunshine of the Spotless Mind (2004) for my film courses. The topic we often discuss is the film's relationship between new media and memory. Although the film came out in 2004, I think it still offers some insights into concerns of privacy and big data. 

A topic that I brought up with my students this past semester is the character of Patrick played Elijah Wood. To be short, the film is a science fiction love story that entails a recently separated couple Joel (Jim Carrey) and his ex-girlfriend Clementine (Kate Winslet) who erase their memories of each other by a company called Lacuna.  

Patrick works for Lacuna. While Patrick assisted Stan (Mark Ruffalo) with Clementine's procedure, he became attracted to her.  As a way to court Clementine, Patrick steals Joel's memory objects from Lacuna's office. 

Patrick stealing Joel's memory objects certainly addresses concerns of database breach. But Patrick's mining of Joel's memories is also similar to how digital algorithms can map and predict our shopping behaviors. In one scene, Patrick gives Clementine a gift which he stole from Joel's bag of memory objects of Clementine. Of course, Clementine is taken aback by the gift. Patrick seems to know exactly what she likes, even though they have only been seeing each other for a very short period of time.

Perhaps the most significant scene is when Patrick and Clementine are on the frozen lake. He recites some of Joel's memories about her.  Like the binary code of digital, Patrick is too perfect. And it is exactly this moment that Clementine loses her desire for Patrick.